Archive for August 3rd, 2006
Social Influence And Interaction
Thursday, August 3rd, 2006An individual’s behaviour may depend on what others in society are perceived to be doing. ‘Social influence’ captures the possibility that a person’s preferences may be altered by those with whom the person interacts. For example, childbearing outside marriage may be discouraged by social stigma when non-marital births are rare, but this stigma may be [...]
