Archive for August 8th, 2006
Social Comparison
Tuesday, August 8th, 2006According to social psychologist Leon Festinger, social influence is a by-product of our quest for meaning. According to Festinger’s theory of social comparison, we compare ourselves with others socially, using others’ opinions and actions as a standard for judging our own. In brief, people seek information and compare their judgments with those of other [...]
