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Business Communication
By peace | December 2, 2006
At The Birdseller By Camille Lassale
“Because communication is so important in business, businesses want and need people with good communication skills. Evidence of the importance that business gives to communication skills comes from a nationwide survey of corporate recruiters. The recruiters ranked four communication skills (writing, speaking, listening, and interpersonal communicating) in the top five criteria for selecting employees. A similar study, this one concerning MBA applicants, concluded that 85 percent of the recruiters hold communication skills to be the most important of the skills sought. In yet another study, this one of 500 undergraduate and graduate business students, business communication was ranked first among all core business courses.
Business communication is very important in the business world. The most common language used by most businessmen or businesswomen is English. A good command of English is thus essential for a business transaction or meetings. It is the first step towards effective communication between businesspeople. Below is a list of reasons why English is important in business communication.
Importance of English In Business Life
1. Meetings
Meetings are an essential part of business life. The objectives of business meetings include informations dissemination, feedback, communication, problem-solving, planning, selling or motivating. Communication is important in conveying thoughts and opinions across to the other parties or members in the meetings.
A chairman needs to have a good command of English. He needs to speak good English with proper pronounciation so that the staffs in the companies can understand him. He needs to show a good example to the rest of the staff in the company. If his English is no good, he might have difficulties in conveying his thoughts and ideas to the rest of the members in the meetings. In addition, if he says the wrong words or pronounce the wrong words, the staff would laugh at him.
2. Telephone
Answering incoming calls and making outgoing calls need you to speak clearly and and convey your message clearly across to the other party. With the use of English, most people are able to understand it and it makes conversation possible across the lines.
3. Business Writings – letters, Emails, newsletters, campaigns
A lot of sales are half accomplished through the phones and also through mails. Sending prospect a Pre-appointment sales letter reminding him/her about your appointments with him/her and at the same time telling him/her about the kind of jobs that you do and services you can offer to him/her, is important in sales. Direct Email marketing also needs to be done via English so as to target to a wide variety of consumers. Newsletters too needs the use of good English.
4. Making Friends
All businesses cannot survive on old accounts. Everyday, business executives and salespeople needs to talk to new people and make new friends or prospects so that they can have a potential to open a new business accounts. This ensures their business can expand. To make friends, you need a common Language, most often English is a language most people use, both on the internet and in real world. When you are able to converse in English, you can make friends on the net, you can make friends almost anywhere, be it in your own country or in a foreign country!
5. Presentation
No sale would not be accomplish if there is no communication between the salespeople and the consumer. All sales need the salespeople to educate the prospect about their products or services. They need to present their thoughts well so that the customers can understand them. They need to handle objections and they need closing techniques, they need a well-prepared script. All these need the use of English.
When there is a road show, business executives wants more clients to sign up for credit cards, they too, need to approach prospects via cold calling, again the use of English is used here.
6. Self-image
A good command of English will increase your self-image. Business people should have a good command of English. They should be able to talk fluently and be able to speak their mind, speak confidently so as to gain the respect of the customers. With a positive self-image, it makes communication with the consumers easier and business transaction is smoother.
Naturally, a businessman would like to have a business deal with someone who can converse well with him also. With a common language they both can talk about business efficiently without the use of a translator. We have seen in TV shows or in real life where not all people can speak English, then a translator needs to be engaged. Regardless of what kinds of business transaction, if there is no common language between two businessmen, then no business transactions can be made possible. If both businessmen knows English, then communication is so much easier, without the need of a translator. Having a translator not only increases the meeting time, thereby decreasing productivity, it also brings a lot of inconveniences.
7. Knowledge
Business people needs to constantly increase their knowledge. They need to constantly improve themselves. They need to upgrade their knowledge and their skills. They need to read a lot of books. A lot of books a printed in English. This would require them to know English.
8. Paper Works
Business transactions involves forms filling, reading of documents and signing of contracts. A knowlege of English would greatly help in these aspects, especially prior to signing of important contracts.
English, the common language use universally, is thus of utmost important in the business world. To increase productivity, increase sales, increase marketing opportunity, the use of a common business language, business English is essential.
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